Klaus Werner-Lobo, Hans Weiss: The Blackbook on Brand Companies
The machinations of corporations – and what we can do to curb them. A must-read for the socially engaged consumer!
Large corporations have one goal above all others: maximum profit. Decent working conditions, ethical principles and environmental protection are more often than not secondary concerns.
Schwarzbuch Markenfirmen remains a milestone of criticism on modern globalization. Financial and economic crises and progressive market concentration — with fewer than 150 multinational corporations dominating the global economy — have changed the world. It’s high time for a new Blackbook
The authors take a close look at the new generation of global multinationals — such as Amazon, Facebook, Google and Apple — and their tax avoidance tricks, as well as re-examining some familiar classics such as McDonald›s and Coca-Cola. They make it clear that
each and every one of us can make a difference, as there is an ever-increasing arsenal of weapons at our disposal to combat the growing threat of globalisation.
Revised and updated edition of the international bestseller
There are 17 translations available. For foreign rights please contact
»This book will hardly fail to provoke a reaction. It attacks corporations at their most vulnerable point — their reputation.«
»Compiled by two journalists, Schwarzbuch Markenfirmen
is a nonfiction thriller you won’t put down in a hurry — and (even worse) it’s bound to linger in your mind.«
»What this book offers is nothing less than a blueprint for the future — at least for democratic societies.«
»A must-read for every socially conscious consumer.«
»I have the utmost respect for the two authors. They have produced an excellent, rousing work.«